Senior Web Content Writer
Stamats, an integrated marketing communications company, is looking for an experienced Senior Web Content Writer to create content for and lead enterprise digital content projects. This person will present content in a hierarchy process and infuses client content with digital best practices, from SEO and conversion strategy to informational storytelling and creation of streamlined user journey pathways.
You will collaborate with the entire project team, including client stakeholders, digital project managers, researchers, analytics experts, UX designers, and Stamats executives. While this role focuses on the user experience and searchable content, you will also have opportunities to create content and strategies for social media, blogs, internal content marketing, and more.
This individual will build on the Stamats reputation of exceptional delivery and expand our engagements to deliver increased value.
This person will:
- Be confident in their expertise and always open to learning, evolving, and collaborating (you aren't married to your writing, but you'll defend best practices)
- Become an expert on the client's content project and what it takes to meet/exceed their content goals while maintaining project profitability
- Deliver content that reflects the client's brand, tone, and personas while supporting the achievement of audience- and business-centric conversion goals
- Create and implement editorial calendars and content project timeline trackers
- Write digitally optimized content for enterprise website content plans
- Develop thoughtful, engaging, audience-centric, search-optimized content that drives conversions
- Work in an agile environment, managing and creating content for multiple projects concurrently (with limited supervision, you must sort out your priorities)
- Maintain knowledge of all current and upcoming activity with the client project
- Manage day-to-day content task updates and troubleshoot client issues
- Edit colleagues' and clients' writing in a constructive and collaborative manner
- Be comfortable delivering and receiving feedback and looking for solutions
- Participate in virtual and on-site client meetings, interviews, and presentations (with occasional travel)
- Contribute to the overall Stamats culture with an energetic, positive attitude and curiosity for continuous learning
This position requires:
- A working understanding of best practices in website content strategy, accessibility, user journeys, and design
- A completed bachelor’s degree or higher in English, Journalism, or a related field
- Passing an internal content writing/optimization skills test
- 3-5 verifiable samples that illustrate your working understanding of writing, editing, content strategy, content optimization, and understanding of digital content best practices
- 5+ years of experience creating digital content for client websites in an agency environment
- 3+ years of experience working on large-scale content strategy, SEO, creation, and implementation projects
- 3+ years of experience working with a Content Management System
- 3+ years of experience managing tasks and general understanding of content project management principles
As a bonus, we are looking for someone who:
- Can conduct client site content audits/assessments
- Can strategize and create miniature site structures
- Has HTML and CSS knowledge
- Has experience working in higher education, healthcare, or B2B industries
- Understands Google Analytics
- Experience crafting user journeys
The Senior Web Content Writer will work from our Cedar Rapids or Minneapolis offices.