Web Content Specialist

Southeast Missouri State University
Cape Girardeau, MO Full-time
Posted on May 5, 2019

Professional Web Content Specialist

University Marketing Southeast Missouri State University

Primary Responsibilities

  • Works with a creative strategy project manager to create and update compelling content for the University's web projects.
  • Ensure optimization of content for all online environments, including consistency with University brand and messaging.
  • Develop and implement high quality web solutions to meet the university's marketing needs - including but not limited to landing pages, web forms, web copy, and images.
  • Build positive and successful relationships with clients and content partners, understand their marketing goals and provide guidance on digital content best practices with a customer-centric approach.
  • Serves as principal contact and trainer for the content management system.
  • Actively provide quality control for content on the university websites. Ensure content is relevant and up-to-date. Manage process for regular content review of key pages and ensure pages are reviewed on a regular schedule.
  • Ensures website aligns with and complies with all standards, including but not limited to SEO, industry standards, accessibility standards, and Southeast brand standards.

Required Qualifications:

  • Bachelor's degree in website development, computer science, information systems, communications, marketing, or related field or bachelor's degree and relevant experience.
  • Experience in web content development, website architecture and design.
  • Knowledge of content management systems, including WordPress themes and plugins, and familiarity with HTML/XHTML, CSS, JavaScript, Bootstrap, and responsive design patterns.
  • Knowledge of search engine optimized sites that rank high on major search engines for relevant key words.
  • Understanding of the technical/programming requirements that relate to site functionality and solid knowledge of how to develop, use, and deploy keywords and phrases used in metadata within the HTML code.
  • Demonstrated knowledge of marketing and branding, superb writing, editing, and proofreading skills, knowledge of Adobe Creative Cloud.
  • A strong eye for clean and artful design and sound user interface strategies.
  • Excellent attention to detail as well as strong organizational and time management skills.
  • Excellent interpersonal and customer service skills.
  • Demonstrated commitment to a diverse work environment, including working with multi-cultural populations and an understanding of, and sensitivity to, issues affecting women and minorities.

EOE