Media & Digital Analytics Mana

Mondelez Global LLC   East Hanover, NJ   Full-time     Advertising / Marketing / Public Relations
Posted on June 5, 2022
Media & Digital Analytics Mana Media & Digital Analytics Manager w/ Mondelez Global LLC (East Hanover, NJ). Responsible for media effectiveness learning agenda in assigned area. Partner w/ agencies & mktg team for optimized media strategies, analytics supports for programmatic buying, media targeting & performance measurement & Test & Learn experiments set up. Master's deg or foreign equiv in Mktg, New Media Mgmt, or rel, + 2 yrs of exp in the offered pos or rel pos working in media/mktg analytics. Exp must incl: applying quantitative methods to analyze & interpret info from data sources by creating test designs, models & providing insights & analyses; dvlpng custom performance reporting & analyses; performing database marketing, integrated channel marketing (incl web), analytical tools & techniques; &, dvlpng & implementing new data processing methods to adapt to emerging digital media channels & devices & modeling priorities. Send resumes to (Ref: IP5342773).