City of Windsor

Ottawa , ON

Media Strategist #19-014

City of Windsor
Ottawa, ON Full-time
Posted on July 4, 2019

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Job Vacancy

Media Strategist

As a member of our Sales team, the Media Strategist is responsible for planning advertising campaigns;including research,campaign planning, determining promotional mix of solutions, creative development, strategic optimization and post- campaign evaluation. Work closely with the local sales team; responsible for seeing that they achieve budget targets while ensuring that all campaigns deliver in full and meet the client’s needs and objectives.

• Develop custom integrated advertising campaign proposals across all platforms based on client needs & objectives
• Monitor and optimize digital campaigns to ensure campaign is meeting client’s objectives/KPI’s and maximize campaign delivery and revenue through campaign management and consistent collaboration with internal and external customers
• Support of post-sale due diligence;intra-department communications, and providing detailed final campaign reports & recommendations for future campaign,including scheduling
• Attend client meetings (4-legged sales calls) with Advertising Sales Consultants, as required
• Keep up to date with all industry trends, as well as changes within digital media

• University or College Graduate
• Minimum 2 years of Digital Media experience
• High level knowledge of the digital media landscape, integrated advertising trends and best practices
• Proficiency in the use of social media, mobile platforms and interactive web applications
• Analytical & strategic thinker who can interpret data from online analytics tools including Google Analytics for optimal campaign result
• Experience with ad serving platforms such as Double click for Publishers (Ad Manager 360) is preferred but not required
• Leading edge technical skills; Google certification (Google Ads/Analytics) & Facebook Ad certification (Blueprint) preferred
• Team-player who can champion campaigns while collaborating with sales,booking, production & trafficking of creative
• Well-organized, able to work well under deadlines, and comfortable with high-level of accountability for campaign success
• Ability to train, coach, and motivate team members on multiple digital & print platforms
• High level of proficiency in Microsoft Office or similar presentation software; ability to create professional presentations

Applications received without a job number quoted will not be considered for this position.It is the applicant’s
responsibility to ensure that all relevant experience and/or skills are identified on his or her resume.We thank all
applicants for their interest.However,only those applicants considered for the position will be contacted.No follow
up calls or emails please.Thank you. Post media Network committed to providing accommodations for people
with disabilities in all areas of the hiring process.If you require an accommodation during the hiring process,please
make your needs known in advance.Accommodation requests will be provided on an individual basis.Any current
Post media employee,who believes that he/she is qualified,and who has an interest in this career opportunity,should
inform his/her Manager of such interest.
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