Director, Kantar Consulting Retail, Sales & Shopper Insight
Director, Kantar Consulting Retail, Sales & Shopper Insight with Kantar Consulting LLC. in Norwalk, CT.
Duties: Report to Senior Director, work closely with consultants to identify core client issues, knowledge gaps and business questions. Collaborate with consultants on new research proposals. Provide actionable insights and recommendations based on research project(s) conducted. Engage in all aspects of research/insights planning, analysis and delivery for Kantar Consulting clients. Qualitative and quantitative research design, analysis, delivery. Conceptualize research designs and methodologies and implement qualitative and quantitative research approaches based on client’s key business questions to drive actionable insights and client implications. Coordinate research logistics through life cycle of project (programming/scripting, data collection/fieldwork and data processing). Develop advanced principles of experimental design and analysis in both quantitative and qualitative research to further
develop Kantars proprietary capabilities. Deliver client presentations and workshops. Responsive and proactive with all client requests and follow-ups. Provide training and guidance to junior analysts and help them gain professional skills. Some travel required to visit client sites.
Work Schedule: 8:30 am to 5:30 pm.
Job Requirements: Bachelor’s degree in Business, Marketing or Social Science or foreign equivalent, plus two (2) years of experience developing and conducting both primary quantitative and qualitative custom research study designs and methodologies for domestic and global CPG, Technology and Retail clients. Must have two (2) years’ experience with each: Developing mixed mode studies, including Path to Purchase, Virtual Reality, Eye-tracking, E-commerce and Touchpoint Modelling studies; designing surveys using Qualtrics, Survey Monkey, Responsys, Confirmit and IBM Data Collection (Dimensions) for both desktop and mobile; developing materials for qualitative studies including: Focus Groups, Observations, Shopalongs, Eye-tracking, and In-Depth interviews; moderating Focus Groups, Shopalongs, Eye-tracking, and In-Depth interviews; delivering strategic narratives using custom panel data [Numerator] and secondary data sources [Mintel and Statista], analyzing data to incorporate into final presentations; analyzing primary data collected using IBM Survey Reporter, running statistical analyses, including multivariate methods, and modeling tools to generate insights (ex. regression, factor analysis and cluster modelling); shopper Marketing tools, including Marketing Mix Modeling; present final presentations to clients’ senior management to deliver key insights and KPIs; and sourcing and coordinating both domestic and international Market Research vendors, including recruiting, programming, mobile geofencing, eye-tracking, and virtual reality.