B&L Information Systems in Bridgman Michigan, the leading provider of ERP solutions to the metal casting industry, has an immediate need for a Marketing Specialist. The Marketing Specialist develops and oversees marketing programs in specific channels, to support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
We offer a great benefits package: $45,000 - $50,000 annual salary Paid healthcare Profit-Sharing plan 401k plan with company match 2 weeks paid vacation (3 weeks after 5 years) Gym membership Professional development opportunities.
Essential Functions: Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan Partner with creative teams, other internal stakeholders, and external agencies and vendors. Provide and execute the marketing plan for company events/conferences. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes Market through various channels and segment databases working with large data sets. Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics. Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, customer LTV and retention. Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. Work closely with industry organizations for sponsorships, ad placements, trade shows and conferences. Experience building complex marketing programs and reporting on the results. Experience writing newsletters and industry magazine articles a plus. Exposure to digital and direct response marketing. Competence as a creative writer with an eye for great emails and landing pages. Strong problem-solving ability, including metrics-driven thinking. Ability to travel as necessary to represent the company at trade shows or conferences.
Position Type/Expected Hours of Work This is a full-time position. Travel Travel is expected for this position. Required Education and Experience Bachelor’s Degree in Marketing or Business.